HAVANA – Cuba’s Communist Party newspaper Granma on Thursday unveiled a more modern design aimed at boosting legibility, although it said in a video uploaded to the daily’s online edition that the new look does not change the paper’s essence.
The new design, carried out by a team of Cuban specialists and Argentine studio FontanaDiseño, includes changes to the paper’s name plate, which is still red but now is in a larger and slightly different font.
Granma’s new look gives more prominence to photos and a new alignment to the stories, which as of Thursday are mostly lined up on the left hand side. A smaller number of stories are positioned in the center or toward the right side of the page.
The Creative Group director of the Communist Party’s Central Committee, Ernesto Niebla, responsible for leading the 51-year-old newspaper’s overhaul, said the modifications were made after studying contemporary trends in press design and consulting Granma’s workers.
Founded in 1965 as the official Communist Party organ, Granma is named after the yacht that Fidel Castro and his band of rebels used to sail in late 1956 from Mexico to a beach in southeastern Cuba, a week-long journey that marked the start of the final stage of their revolutionary struggle against strongman Fulgencio Batista.