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  HOME | Peru

Peru Focuses on Superfoods to Expand Trade with China

HONG KONG – Peru has opted for high quality superfoods to increase its share in the Chinese market, where it presented its campaign for Superfoods Peru at the inauguration Wednesday of the Asia Fruit Logistica trade exhibition in Hong Kong.

Blueberries, quinoa, citrus fruits and asparagus topped the list of superfoods with which Peru seeks to woo the most demanding consumers in China and the rest of Asia.

“Superfoods Peru is targeting a growing niche of Chinese customers who are increasingly more interested in taking care of their health and wellbeing through nutrition,” Isabella Falco, director of Communications and Image of PROMPERU, the exports and tourism promotion board of Peru, told EFE.

Superfoods Peru, which was launched in Germany in March 2017, arrived at its latest destination, Hong Kong, just as Peru completes a decade of participation in Asia’s largest agri food fair, which concludes Friday.

Luis Torres, PROMPERU director of exports told EFE that China is a growing market for the agrifood sector of Peru, as shown by the statistics and the increasingly higher participation of Peruvian entrepreneurs in the fair.

Around 180 Peruvian professionals from the agrifood sector will participate in the fair to broaden the market for the sector, which after the industrial sectors, is among the main drivers of growth in the country.

Sergio del Castillo, manager of the Peruvian association of citric fruits producers, told EFE that due to the agreements signed at the fair, Peru sent China 60 containers of products in 2016, while they have already sent 200 to date this year.

Peru’s export of fruits and fresh vegetables to China has been increasing at an annual rate of 17% since 2012 and had a turnover of $62 million last year.

Grapes, asparagus and fresh avocados are the main products which Peru exports to China, to which products like quinoa, blackberries and citrus fruits have now been added in response to the growing demand of the Chinese market.

“We are searching for blueberries, their demand has increased a lot in the last two years in China, so we have to find new suppliers in new countries and markets,” Elien Hang, a buyer from Shaanxi province for a large distributor, told EFE.

Peru classifies some 30 products, which include grains, fruits and vegetables, as super foods, containing high quantities of vitamins, minerals, amino acids and antioxidants, and capable of growing in almost any part of the country’s cultivable soil.

The Andean country also intends to lead the online trade of fresh products with China, a country where online commerce is on the rise.

In this regard, the Peruvian Ministry of Foreign Commerce and Tourism confirmed Wednesday the opening of a third commercial office in China, in this case in Hong Kong, which along with the offices already established in Beijing and Shanghai, will support the direct distribution of Peruvian products to consumers.


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