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  HOME | Peru

Peru Launches Wave of Product Promotions in China

BEIJING – The Peruvian Embassy on Monday opened a week of product promotions at an upscale business hotel in China’s capital, showcasing the Andean nation’s specialties, such as pisco, ceviche and alpacas.

Pisco sour cocktails, delicacies prepared by chef Juan Carlos Lopez and a shop featuring Royal Alpaca brand products headline the offerings.

The promotional event will last until next Sunday, with Peruvian trade officials hoping to introduce China’s most demanding consumers to Peru’s offerings.

“We want to get close to the Chinese people by showing our products, our creative industry, gastronomy and tourism,” Peruvian Ambassador Juan Carlos Capuñay told EFE, adding that the event was part of the China-Latin America Cultural Year being celebrated on both sides of the Pacific.

Some restaurants in China, especially in the southern part of the country, are serving ceviche and other Peruvian dishes, Capuñay said.

The biggest Peruvian eating establishment, called Aji, is expected to open soon in the former Portuguese colony of Macau, the ambassador said, adding that it would be run by those behind the celebrated Maido brand.

Lima region Gov. Nelson Chuy was also at the event, telling those in attendance that the region that surrounds the capital offers many opportunities.

“We have a very strong agricultural sector, we’re the top producers of strawberries, chirimoya, peaches ... but we also have lots of tourism,” the governor said.

Royal Alpaca CEO Patricia Escalante flew from Tokyo to Beijing to promote Peruvian textiles.

Family owned Royal Alpaca has been in business for 40 years and has six stores in Japan and one in Mallorca, Spain, Escalante said, adding that she hoped to enter the Chinese market.

“Alpacas are raised at an altitude of 5,000 meters (16,393 feet) in the Andes and are of high quality, (providing) a better (wool) than cashmere. The best brands, from Hermes to Chanel, are already using it,” Escalante told EFE.

Chef Lopez, for his part, praised the Peruvian dishes being served in Beijing, saying that his country’s cuisine “is becoming known around the world little by little,” but it still needs promotional events like the one in China to gain traction.

 

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