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  HOME | Chile

Chile Plans Publicity Events at China's Great Wall & Pearl River

BEIJING - The second edition of ChileWeek, during which a large delegation from Chile comprising politicians and business leaders will promote their country in China, will include publicity events at the Great Wall and the Pearl River, the organizers said in a statement Tuesday.

Former Chilean President Eduardo Frei, currently the Special Ambassador for Asia-Pacific, will head the delegation that will include representatives from 80 companies, Agriculture Minister Carlos Furche and Finance Minister Luis Felipe Cespedes.

Over 50 activities will be organized in Guangzhou between Aug. 29 and 30 and in Beijing between Aug. 31 and Sept. 2, including gastronomy and wine-tasting events and interactive exhibitions and seminars to promote Chinese investment in sectors such as agriculture, mining, energy and telecommunications.

The promotional acts will include, Chile in the Sky, where throughout Aug. 31, along one of the most popular stretches of the Great Wall, tourists will be able to sample Chile's culture, including the Moais, the famous monolithic human figures on Easter Island, while cruises on the Pearl River, between Aug. 29 and 30, will offer visitors a taste of Chilean products.

During the Chile Week, Frei will also inaugurate a Chile-China Latin American Center, a result of cooperation between universities of both countries.

ChileWeek is organized by the General Directorate of International Economic Relation, or Direcon, Chile's trade promotion organization, ProChile, and its foreign investment promotion agency, InvestChile.

Presently, more than 50 percent of the wines sold in Chinese supermarkets and restaurants come from Chile, as well as 99.6 percent of its imported fresh blueberries.

 

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