MEXICO CITY – Some 15,000 people formed a giant pink ribbon to launch the annual campaign to raise awareness about breast cancer in Mexico, at a ceremony headed by Mexican President Enrique Peña Nieto.
On Mexico City’s Campo Marte field used for equestrian sports as well as military and government events, the thousands of participants this Monday carried pink umbrellas and together formed a giant pink ribbon, outlined by white umbrellas.
“I wish to greet all of you who are gathered here, to all who are forming this great pink ribbon, which is without doubt an expression of Mexico’s solidarity with this cause,” Peña Nieto said at the ceremony organized by Mexico’s IMSS healthcare agency.
He thanked the participants for their patience, some of whom were members of the federal government’s healthcare institutions, and who had to wait more than four hours for the president to arrive and so be able to start the event, dubbed “Ribbon through Mexico.”
Peña Nieto explained that he was just back from Asuncion Ixtaltepec, a municipality in the southern Mexican state of Oaxaca, where he began the delivery of aid to those who suffered partial or total destruction of their homes by the earthquake last Sept. 7, which left 98 people dead.
He also thanked everyone gathered together “to form this great pink ribbon as a symbol of Mexican unity and solidarity in the fight against breast cancer.”
The campaign, which lasts less than a month, includes a variety of activities that transmit a message of awareness and prevention of this disease.