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  HOME | Mexico

Co-Founder of Mexican Baking Giant Grupo Bimbo Dead at 98

MEXICO CITY – One of the founders of Mexican multinational baker Grupo Bimbo died on Friday in the country’s capital, the company said. He was 98.

The group, the world’s largest multinational baking company, expressed sadness over the death of Lorenzo Servitje, a Mexico City native who was the son of an immigrant from the Spanish region of Catalonia.

“It is with a great sense of sadness and profound gratitude for the legacy that he has left that Grupo Bimbo would like to communicate the passing of Don Lorenzo Servitje Sendra, one of the company’s founders, who passed away today, in Mexico City, at the age of 98,” the statement read.

“On behalf of the entire group, we would like to express our deepest condolences to his children, grandchildren, great-grandchildren, family and friends.”

Mexican President Enrique Peña Nieto also lamented Servitje’s death in a Twitter post and expressed sympathy for his family, friends and all those at Grupo Bimbo.

“With vision, values and commitment to his country, Don Lorenzo founded Grupo Bimbo and transformed it into a world-class Mexican company,” Peña Nieto said.

The president of the Employers Confederation of the Mexican Republic (Coparmex), Gustavo de Hoyos, said on that same microblogging site that the business leader had left an indelible mark on his organization.

“I express my condolences to the Servitje family for the death of Don Lorenzo Servitje,” De Hoyos said.

As a teenager, Servitje worked in his spare time at his father’s bakery, known as El Molino, and ran the business from 1937 – following his father’s unexpected death – until 1945.

He also studied accounting at the National Autonomous University of Mexico (UNAM).

In 1945, he co-founded the baked goods maker – originally known as Panificacion Bimbo – along with Jaime Jorba, Jaime Sendra, Alfonso Velasco and Jose T. Mata.

Grupo Bimbo currently markets over 10,000 products, including a variety of sandwich breads, buns and toasted breads, under more than 100 brands.

 

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