Johnnie Walker, one of the world’s best selling brand of Scotch whisky, recently introduced Johnnie Walker Green Label, in a unique fashion at the spectacular Quinta El Samán in El Hatillo,
with the most important guests of the Caracas society life.
Joining the portfolio of Red, Black, Gold and Blue Label, Johnnie Walker Green Label is only the fifth new label launched by Johnnie Walker in 200 years, and is also one of the first pure malt whiskies to be distributed in Venezuela.
Diageo is the global leader in the whisky category, and this select product is an ideal complement to their strong, varied portfolio.
Formerly known as Johnnie Walker Pure Malt, Green Label has been available in a limited number of markets and Global Duty Free. Since its introduction in 1997, it has increased rapidly through word of mouth, and has won the highest awards for quality. As a result, it is considered to be “the best kept secret” of the Johnnie Walker portfolio.
Johnnie Walker Green Label is made from a selection of 15 mature Speyside and Island Malt Whiskies. Only malt whiskies are used in Green Label, Talisker, Linkwood and Cragganmore; all selected according to the intensity of their flavor.
Green Label has the Johnnie Walker signature characteristics of smoke and smoothness. Unlike the others, Green Label is a malt blended, which means the characteristics of the individual single malts are more distinctive. And the result is a very interesting, vibrant whisky!
By Luisa Osorio
Special to The Journal
Photos Courtesy of Estima Comunicaciones