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  HOME | Opinion (Click here for more)

Beatrice Rangel: NATPE and the Future of TV
Former Venezuela Presidential Chief of Staff Beatrice Rangel who was also Chief Strategist to the Cisneros Group - a major media player -- reports from the National Association of Television Program Executives (NATPE) in Miami on the technologies, trends, and trials roiling the TV and streaming markets.

By Beatrice E. Rangel

As the 53rd NATPE (National Association of Television Program Executives) meeting adjourned on Thursday January the 19th and the world turned its attention away from TV and into politics to watch Donald J. Trump's inauguration, the future of TV seemed to recover part of its shine.

The annual gathering of la crème de la crème of TV industry reflected the industry's change of fortune.

Away are the days when panel presentations were headed solely by the Chiefs of Hollywood Studios or TV Networks (though they were vastly represented in the newer splintering of the myriad of channel proliferations). And over the last two decades, they would rub elbows with technology masters such as Microsoft, Cisco, HP, Amazon and Yahoo.

But as TV has been shaken by the technology wave, effectiveness and innovation chased extravaganza away.

Hollywood honchos gave passage to social media masters and Facebook, Instagram, Twitter, and YouTube had their day at NATPE. As TV's business model continues to be impacted and disrupted by the internet, nontraditional content creation took center stage.

The stars of today's discussions are content creators -- whether for TV, radio, music or the internet. And with a multitude of channels and platforms to distribute their content, their mantra is uncertainty. This was clearly reflected in the market floor where booths were fewer and scaled down.

To be sure, the death of TV has largely been exaggerated, as TV continues to be the source of entertainment for most households and the content aggregator from the most diverse sources.

The device itself has morphed into a tablet as every manufacturer now offers "smart TV's" that can access the Internet directly and a host of streaming sources, such as Amazon Fire, Apple TV, Google Play, and Netflix.

Also, advertisement revenue which is one of TV's economic pillars ceased to shrink in 2015 and began to grow in 2016 as people grew increasingly unnerved with flashing cookies that not only distract you from enjoying or using the content you have searched for but also capture your email and browser to continuously pop on your screen with news about products and services you are not about to acquire.

Finally, the viewership matrix is giving signals of having fully absorbed the Netflix shockwave and have found joy in diversification devoting growing time to network and local TV. Consequently, todays viewing habits while very diversified in term of receiving platforms ,tend to spiral around TV series, news and streaming content that mirror past TV viewing habits.

Time however has not been benevolent to cable as the entertainment value and economic attractiveness of cable services are in free fall.

Traditionally, TV business models were sustained by two income streams: advertisement and subscription revenues. Premium channels such as Showtime and HBO have been able to thrive on subscription only.

But as distribution devices multiplied and with them viewership habits diversified and portability and affordability became fundamental attributes of TV services, the business model for cable service providers has begun to melt down. Netflix and Hulu for instance give you all the content you desire for a fraction of the fees paid to cable service providers. Cable subscribers consequently are shrinking at laser speed.



These trends were clearly perceptible at the 53rd NATPE edition which was much more seemingly austere than ever. The glitz might however be gone but the business thrives. This year NATPE direct and indirect sales were expected to reach $5.2 billion, representing a sizable increment from last year's $4.7 billion. As the disruptive new players, new delivery methods and new productions multiply and fragment that pie, portions may get smaller, but the overall pie still gets bigger. And as Miami continues to project itself as the destination for arts and entertainment, NATPE has a lot to gain from these annual encounters -- glitz or no glitz.


Beatrice Rangel is President & CEO of the AMLA Consulting Group, which provides growth and partnership opportunities in US and Hispanic markets. AMLA identifies the best potential partner for businesses which are eager to exploit the growing buying power of the US Hispanic market and for US Corporations seeking to find investment partners in Latin America. Previously, she was Chief of Staff for Venezuela President Carlos Andres Perez as well as Chief Strategist for the Cisneros Group of Companies.

For her work throughout Latin America, Rangel has been honored with the Order of Merit of May from Argentina, the Condor of the Andes Order from Bolivia, the Bernardo O'Higgins Order by Chile, the Order of Boyaca from Colombia, and the National Order of Jose Matías Delgado from El Salvador.

You can follow her on twitter @BEPA2009 or contact her directly at BRangel@amlaconsulting.com.



Also by Beatrice Rangel in her Latin America from 35,000 Feet series

Beatrice Rangel: Rio -- Demystifying the Olympic Games

Beatrice Rangel: The Luddite Syndrome in the Americas

Beatrice Rangel: Venezuela's Unexpected Transition

Beatrice Rangel: We Now Have a Wider Canal But Has Our Wisdom Expanded???

Beatrice Rangel: From Brexit to Tesla, Progress is Made by Leaders!!!

Beatrice Rangel: As the World Goes Latin, Latin America Gets Logical

Beatrice Rangel: On the Difficulties of Fighting Barbarism in Latin America

Beatrice Rangel: The Impending Age of Housekeeping!!!!

Beatrice Rangel: What Happened to All Those Rosy Forecasts for Latin America?

Beatrice Rangel: On Dialogue and the Rules of Geopolitics in Latin America

Beatrice Rangel: The Ides of Wisdom in Venezuela

Beatrice Rangel: On the Discreet Charm of Populism

Beatrice Rangel: Three Ladies in Distress

Beatrice Rangel: Trump, Lula, Kirchner and the Last Tupi-Guaranis

Beatrice Rangel: Time for Departures in the Americas

Beatrice Rangel: A Contrarian View on the Panama Papers

Beatrice Rangel: Brazil's Lady in Her Labyrinth

Beatrice Rangel: Back to a Divided Home!!!

Beatrice Rangel: A Historical Take-Off in the Americas??

Beatrice Rangel: A Skipped Journey, a Reaffirmation and a Clearing of Path in the Americas

Beatrice Rangel: The Demise of Civility in the Americas!!

Beatrice Rangel: The Americas from Boutros Boutros-Ghali to Ban Ki Moon

Beatrice Rangel: The Pope's Difficult Stopover in the Americas

Beatrice Rangel: Farewell to The “Diplomacy of Reason”

Beatrice Rangel: 2 Diseases in Latin America -- Different Prescriptions, Very Different Outcomes

Beatrice Rangel: On Health Alerts and the Long Arm of Justice in the Americas

Beatrice Rangel: When Crime Meets Glory

Beatrice Rangel: Playing Hansel and Gretel in the Americas

Beatrice Rangel: Good News/Bad News Starts The Monkey Leap Year

Beatrice Rangel: The Gifts of Christmas!!!!!!

Beatrice Rangel: Crying Wolf in Venezuela

Beatrice Rangel: A 21st Century Tale of Two Cities

Beatrice Rangel: Are the Americas Ready for President Trump?

Beatrice Rangel: On Predictions of War & Global Confusion

Beatrice Rangel: Paris and the Return of Fear

Beatrice Rangel: Marijuana & Latin America's Next Trade Corridor

Beatrice Rangel: Of Burning Airplanes & Argentinean Tsunamis

Beatrice Rangel: The Good, the Bad, and the Ugly in the Americas!!

Beatrice Rangel: Buena Vista's Magic Covers the Americas

Beatrice Rangel: Pride and Perjury in the Americas

Beatrice Rangel: Trompe L’oeils Proliferate in the Americas

Beatrice Rangel: The Economic Consequences of Peace in Latin America

Beatrice Rangel: Colombia, the FARC & the Makings of Gangland in Latin America

Beatrice Rangel: When Extreme Weather Meets Extreme Politics Calamities are Bound to Happen

Beatrice Rangel: When Ladies Hit 70

Beatrice Rangel: About Uninformed Elites and Gullible Leaders

Beatrice Rangel: On US-Engineered Soft Landings in Cuba and Venezuela

Beatrice Rangel: On the Many Ways Cecil Matters

Beatrice Rangel: Blue Moons Lead to Extraordinary Happenings in the Americas

Beatrice Rangel: On Why Embassy Openings Do Not Necessarily Herald Different Policies

Beatrice Rangel: When Jupiter meets Venus

Beatrice Rangel: When Markets and Manners Crash

Beatrice Rangel: From Grexit to Exit, Contagion is in the Air

Beatrice Rangel: An Infuriated God & An Environmental Crusader Mark the Summer Solstice

Beatrice Rangel: Between Ionesco & the Falklands Syndrome

Beatrice Rangel: The Ugly Americas

Beatrice Rangel: How FIFA Corrupted the Beautiful Game in the Americas and World

Beatrice Rangel: Could the US RICO Act Be Applied to Latin America?

Beatrice Rangel: On the Discreet Charm of Commodities for Latin America

Beatrice Rangel: The End of the Chinese Free Lunch in the Americas!!

Beatrice Rangel: The Crooked Twig of Democracy in the Americas

Beatrice Rangel: Of a White Knight for Three Latin American Ladies in Distress

Beatrice Rangel: Withdrawal Symptoms?

Beatrice Rangel: The Un-Mannered Summit

Beatrice Rangel: Easter Miracles in Latin America and the World

Beatrice Rangel: Two Islands, Two Legacies & One Challenge - Modernity

Beatrice Rangel: Killing Me Softly -- the Obama Administration’s Legacy in Latin America

Beatrice Rangel: Of Upcoming Dynasties and Exhausted Ideas in Latin America

Beatrice Rangel: Of Thunderous Silences, Quiet Noises and Flash Backs in Latin America

Beatrice Rangel: Latin America's Dangerous Exports to Europe & the Demise of an Old Fox

Beatrice Rangel: Of Sweet Deals, Sugar Daddies, Direct Mail & Obama’s Care

Beatrice Rangel: Of Latin American Singing Birds, Femme Fatales & Empty Shelves

Beatrice Rangel: When Flying Dragons & Rage Infusions Turn Against Their Latin American Masters

Beatrice Rangel: Holy Haberdashery!!! Is Fire Building Under the Surface in the Americas??

Beatrice Rangel: 2015 -- A Year for Balance in the Americas???

Beatrice Rangel: Pope Francis Looks at the Americas In His Christmas Remarks

Beatrice Rangel: The Paint Brush Hanging from the Wall in Latin America

Beatrice Rangel: A Future for the Americas??

Beatrice Rangel: Going Forward, Going Backward -- It's the Americas!!

Beatrice Rangel: An Eerily Familiar Week in the Americas

Beatrice Rangel: Tale of Two Walls

Beatrice Rangel: Across the Americas, We the PEOPLE

Beatrice Rangel: Across Latin America, The Populist Beat Goes On!!

Beatrice Rangel: Oh My, The Patron of the Eternal Feminine Has Left Us!!!

Beatrice Rangel: Communism from China to Cuba Finds Corruption!!!

Beatrice Rangel: From Rio to Hong Kong Discontent Taps the East to Find a New Way

Beatrice Rangel: Will Latin America Miss the Broadband Development Target?

Beatrice Rangel: Kissinger’s World Order and Latin America

Beatrice Rangel: The Third Attempt -- Will Modernity Prevail in Latin America?

Rangel: While US is Away, Latin America Rethinks Development Paths

Rangel: In the Midst of Riots, a Star is Born in Brazil

Rangel: In Mexico Cinderella Gets to the Ball while Colombia Gets a Chance at Peace


 

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