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  HOME | Opinion (Click here for more)

Beatrice Rangel: And the System Was Indeed Rigged!!
Former Venezuela Presidential Chief of Staff Beatrice Rangel discusses how the disruptive constituency of change brought Donald Trump to power.

By Beatrice E. Rangel

The First Wave of the Technology Revolution has indeed caused one too many casualties.

First, there was the music industry that fell prey to industrious youngsters who figured out a means to get the music they wanted without having to pay a 400% margin. Thus, the industry responsible for the fundamental entertainment input took a significant income dip. Income loss between 2002 and 2015 represented $11.63B. And while the music industry is about to finally rebound, the fundamentals of its business model have changed forever -- as has its supporting value chain.

Then came print media, whose decline has been as abrupt and evident as that of music.

Between 2005 and 2012, newspaper advertisement revenues dropped from $ 49.4 billion to $22.3 billion.

Circulation revenue, on the other hand, declined from $16 billion in 2003 to $11 billion in 2016, as people increasingly resorted to digital media for information and entertainment.

Newspapers now have to compete with myriad blogs, newsletters and digital only newspapers that cost a fraction of their printed ancestors while having more actual content.


Neither was the film industry spared the trauma. Digitalization and ever falling costs of recording, filming and editing equipment allowed entrepreneurial minds to bring to homes films even before their theatrical release, thereby wiping away income derived from intellectual property rights. Competition has also heightened as lower costs bring down protective studio walls

And now the technology barbarians are knocking at the TV and cable industries as baby boomers leave this world and Millennial eyeballs refuse to sit still for hours in front of a TV set. Indeed, these demographics -- which are at the same time the most sought after and the most elusive for advertisers -- spend most of their time with a PC rather than watching TV. And when they watch TV, they prefer to hang on to their subscription video on demand (SVOD). Thus, the cable industry is reeling as income continuously shrinks under the impact of melting subscribers. In 2015 the top 13 TV Providers lost 385,000 subscribers, according to the Leichtman Research Group. Cable TV companies lost 1.2 million people in 2014, reveals Leichtman.

The technology tsunami has prompted media to envelop every content in the sweet wraps of entertainment and scandal in their attempt to attract readers and eyeballs back.

This drives all media platforms to follow and print or broadcast everything that is unusual, extraordinary, different or crowd pleasing. And along came a Donald J. Trump, who had all these attributes.

He was the new kid in the block; the challenger; the antihero.

And so, he got the most coverage because he was the only political actor shattering the wall of boredom in a cookie cut political establishment that seemed ineffective to secure people's interests. Every evening, day and afternoon, the 16 long Republican cast of characters was reduced to a minute-long TV panning while Mr Trump was given over 5 minutes.

And, as he got more coverage, he got to define the campaign agenda and the media coverage. He ended up creating in the public and the media and addiction that could only be satisfied with more content about Trump.

The media frenzy with Mr Trump served the purpose of projecting his message which reflected the ongoing divide between rural and urban America, white and tinted America, and poor and wealthy America.

And he succeeded because people in the land of the free were outraged with Washington's lack of sensitivity to their plea arising from prolonged economic stagnation.

Thus, as candidate Trump proclaimed to the world that the system was rigged, he was indeed right! It was rigged in his favor. And he cleverly exploited this imbalance to clinch the presidency of the United States. That same rigged system has propelled Mr Trump to the presidency of the United States without winning the popular vote.

Fortunately for the United States, the president-elect knows how to best exploit inconsistencies in a system to make wealth for himself. He could use those talents to create wealth for the United Sates. Should he achieve such a feat, he would be proving to the American people that he can make the system work for his constituency that is after all, the disruptive constituency of change.

Beatrice Rangel is President & CEO of the AMLA Consulting Group, which provides growth and partnership opportunities in US and Hispanic markets. AMLA identifies the best potential partner for businesses which are eager to exploit the growing buying power of the US Hispanic market and for US Corporations seeking to find investment partners in Latin America. Previously, she was Chief of Staff for Venezuela President Carlos Andres Perez as well as Chief Strategist for the Cisneros Group of Companies.

For her work throughout Latin America, Rangel has been honored with the Order of Merit of May from Argentina, the Condor of the Andes Order from Bolivia, the Bernardo O'Higgins Order by Chile, the Order of Boyaca from Colombia, and the National Order of Jose Matías Delgado from El Salvador.

You can follow her on twitter @BEPA2009 or contact her directly at BRangel@amlaconsulting.com.



Also by Beatrice Rangel in her Latin America from 35,000 Feet series

Beatrice Rangel: Rio -- Demystifying the Olympic Games

Beatrice Rangel: The Luddite Syndrome in the Americas

Beatrice Rangel: Venezuela's Unexpected Transition

Beatrice Rangel: We Now Have a Wider Canal But Has Our Wisdom Expanded???

Beatrice Rangel: From Brexit to Tesla, Progress is Made by Leaders!!!

Beatrice Rangel: As the World Goes Latin, Latin America Gets Logical

Beatrice Rangel: On the Difficulties of Fighting Barbarism in Latin America

Beatrice Rangel: The Impending Age of Housekeeping!!!!

Beatrice Rangel: What Happened to All Those Rosy Forecasts for Latin America?

Beatrice Rangel: On Dialogue and the Rules of Geopolitics in Latin America

Beatrice Rangel: The Ides of Wisdom in Venezuela

Beatrice Rangel: On the Discreet Charm of Populism

Beatrice Rangel: Three Ladies in Distress

Beatrice Rangel: Trump, Lula, Kirchner and the Last Tupi-Guaranis

Beatrice Rangel: Time for Departures in the Americas

Beatrice Rangel: A Contrarian View on the Panama Papers

Beatrice Rangel: Brazil's Lady in Her Labyrinth

Beatrice Rangel: Back to a Divided Home!!!

Beatrice Rangel: A Historical Take-Off in the Americas??

Beatrice Rangel: A Skipped Journey, a Reaffirmation and a Clearing of Path in the Americas

Beatrice Rangel: The Demise of Civility in the Americas!!

Beatrice Rangel: The Americas from Boutros Boutros-Ghali to Ban Ki Moon

Beatrice Rangel: The Pope's Difficult Stopover in the Americas

Beatrice Rangel: Farewell to The “Diplomacy of Reason”

Beatrice Rangel: 2 Diseases in Latin America -- Different Prescriptions, Very Different Outcomes

Beatrice Rangel: On Health Alerts and the Long Arm of Justice in the Americas

Beatrice Rangel: When Crime Meets Glory

Beatrice Rangel: Playing Hansel and Gretel in the Americas

Beatrice Rangel: Good News/Bad News Starts The Monkey Leap Year

Beatrice Rangel: The Gifts of Christmas!!!!!!

Beatrice Rangel: Crying Wolf in Venezuela

Beatrice Rangel: A 21st Century Tale of Two Cities

Beatrice Rangel: Are the Americas Ready for President Trump?

Beatrice Rangel: On Predictions of War & Global Confusion

Beatrice Rangel: Paris and the Return of Fear

Beatrice Rangel: Marijuana & Latin America's Next Trade Corridor

Beatrice Rangel: Of Burning Airplanes & Argentinean Tsunamis

Beatrice Rangel: The Good, the Bad, and the Ugly in the Americas!!

Beatrice Rangel: Buena Vista's Magic Covers the Americas

Beatrice Rangel: Pride and Perjury in the Americas

Beatrice Rangel: Trompe L’oeils Proliferate in the Americas

Beatrice Rangel: The Economic Consequences of Peace in Latin America

Beatrice Rangel: Colombia, the FARC & the Makings of Gangland in Latin America

Beatrice Rangel: When Extreme Weather Meets Extreme Politics Calamities are Bound to Happen

Beatrice Rangel: When Ladies Hit 70

Beatrice Rangel: About Uninformed Elites and Gullible Leaders

Beatrice Rangel: On US-Engineered Soft Landings in Cuba and Venezuela

Beatrice Rangel: On the Many Ways Cecil Matters

Beatrice Rangel: Blue Moons Lead to Extraordinary Happenings in the Americas

Beatrice Rangel: On Why Embassy Openings Do Not Necessarily Herald Different Policies

Beatrice Rangel: When Jupiter meets Venus

Beatrice Rangel: When Markets and Manners Crash

Beatrice Rangel: From Grexit to Exit, Contagion is in the Air

Beatrice Rangel: An Infuriated God & An Environmental Crusader Mark the Summer Solstice

Beatrice Rangel: Between Ionesco & the Falklands Syndrome

Beatrice Rangel: The Ugly Americas

Beatrice Rangel: How FIFA Corrupted the Beautiful Game in the Americas and World

Beatrice Rangel: Could the US RICO Act Be Applied to Latin America?

Beatrice Rangel: On the Discreet Charm of Commodities for Latin America

Beatrice Rangel: The End of the Chinese Free Lunch in the Americas!!

Beatrice Rangel: The Crooked Twig of Democracy in the Americas

Beatrice Rangel: Of a White Knight for Three Latin American Ladies in Distress

Beatrice Rangel: Withdrawal Symptoms?

Beatrice Rangel: The Un-Mannered Summit

Beatrice Rangel: Easter Miracles in Latin America and the World

Beatrice Rangel: Two Islands, Two Legacies & One Challenge - Modernity

Beatrice Rangel: Killing Me Softly -- the Obama Administration’s Legacy in Latin America

Beatrice Rangel: Of Upcoming Dynasties and Exhausted Ideas in Latin America

Beatrice Rangel: Of Thunderous Silences, Quiet Noises and Flash Backs in Latin America

Beatrice Rangel: Latin America's Dangerous Exports to Europe & the Demise of an Old Fox

Beatrice Rangel: Of Sweet Deals, Sugar Daddies, Direct Mail & Obama’s Care

Beatrice Rangel: Of Latin American Singing Birds, Femme Fatales & Empty Shelves

Beatrice Rangel: When Flying Dragons & Rage Infusions Turn Against Their Latin American Masters

Beatrice Rangel: Holy Haberdashery!!! Is Fire Building Under the Surface in the Americas??

Beatrice Rangel: 2015 -- A Year for Balance in the Americas???

Beatrice Rangel: Pope Francis Looks at the Americas In His Christmas Remarks

Beatrice Rangel: The Paint Brush Hanging from the Wall in Latin America

Beatrice Rangel: A Future for the Americas??

Beatrice Rangel: Going Forward, Going Backward -- It's the Americas!!

Beatrice Rangel: An Eerily Familiar Week in the Americas

Beatrice Rangel: Tale of Two Walls

Beatrice Rangel: Across the Americas, We the PEOPLE

Beatrice Rangel: Across Latin America, The Populist Beat Goes On!!

Beatrice Rangel: Oh My, The Patron of the Eternal Feminine Has Left Us!!!

Beatrice Rangel: Communism from China to Cuba Finds Corruption!!!

Beatrice Rangel: From Rio to Hong Kong Discontent Taps the East to Find a New Way

Beatrice Rangel: Will Latin America Miss the Broadband Development Target?

Beatrice Rangel: Kissinger’s World Order and Latin America

Beatrice Rangel: The Third Attempt -- Will Modernity Prevail in Latin America?

Rangel: While US is Away, Latin America Rethinks Development Paths

Rangel: In the Midst of Riots, a Star is Born in Brazil

Rangel: In Mexico Cinderella Gets to the Ball while Colombia Gets a Chance at Peace


 

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