LONDON – Veteran model Cindy Crawford says she is “not a 53-year-old woman trying to be a 25-year-old model,” revealing the secret that allows her to continue to reap success after having trained with Claudia Schiffer and Naomi Campbell.
The American model, who has not ceased to be at the top after having triumphed in the fashion world, spoke in an interview with EFE in London about her achievements, the evolution of the trade and the pressure that models face due to social media.
She reflected on the world of fashion on the launch of the Tops on Top campaign by Silestone, a quartz worktop material by the Cosentino Group of which Crawford is an ambassador.
“I’ve evolved as my life has evolved, the companies that I’ve worked with have changed,” she said, referring to the work she is currently doing.
Crawford said she always seeks to collaborate with companies that are at the same point she is in her life, and for this reason for years has been the face of Silestone.
“After I had children, my home became the most important thing,” she said.
Considered one of the most beautiful women in the world, she has appeared on the cover of 90 magazines including Vogue, Playboy, ELLE and Harper’s Bazaar.
Crawford said that in some ways the trade has not changed much: “Modeling is the same, walking down the runaway is the same, doing a photoshoot is the same.”
She added that the most substantial change in recent years has been social media, which has increased exposure and pressure on models.
“I think social media is like everything; it has pros and cons. I think that the pros of it is that is another way of connecting to your audience; I think the negative is sometimes I can feel it overwhelming and too much,” she continued.
Crawford said she feels no pressure to publish anything and has total freedom, but added: “I always say that Instagram or Twitter are like hungry little pets and you have to feed them all the time.”
She said that social media has forced her to “learn to speak a new language,” but that having worked for years in front of the cameras and with photographs has allowed her to represent herself well on Instagram.
In addition to the transformation in technology, Crawford also reflected on the current movement to turn the fashion world into a more inclusive place where there is room for all beauty ideals.
“We always had different types of bodies – the fashion industry is finally embracing and making room for diversity not just in body types, but in skin colors, age and everything, and that is hopefully what we are all working for,” she said.
She added that there is no age when a person stops being beautiful.
“I think that the message I wanna give to my daughter is that yes, I don’t look the same that I looked when I was 25, but guess what? I’m not the same as I was when I was 25,” she said.
Asked about feminism in the fashion world, which in recent years has reached the catwalks, such as Dior’s t-shirt with the slogan “We should all be feminists,” Crawford said she feels “very lucky.”
“I think I’m very blessed I had a great career and I always felt confident and making my voice heard,” she added.
She said that work must go in a direction that allows the fashion industry to be more inclusive for all groups: “Everyone deserves their voice to be heard.”
In addition to her role as a model, Crawford has developed as a designer and businesswoman, and has used her fame in recent years to support various charitable causes such as the fight against childhood cancer.
The model, who has been working with the Cosentino Group for more than three years, said she increasingly understands the product as well as the brand values.
“It’s this idea of bringing fashion which is not just what you wear, fashion is how you live, how you decorate your home, so is this idea of bringing fashion into your home,” she added.