NEW YORK – Alongside actress Zendaya, veteran designer Tommy Hilfiger recreated the glamour of the 1970s on Sunday with a party at New York’s historic Apollo Theater, which hosted an inclusive fashion show open not only to celebrities, but also to the general public.
In the evening, outdoors and against the backdrop of the Apollo, a symbol of African-American music in the city’s iconic Harlem neighborhood, Hilfiger presented his second collection in collaboration with Zendaya, from whom he got the inspiration for his pieces as well as the idea of holding the fashion show at that venue, the designer revealed to EFE in an interview.
“When we started designing this collection, Zendaya was inspired by the 70s, which are near and dear to my heart because I started my business in the 70s,” he told EFE backstage. “I was really excited about the idea, and some of the inspiration really was Harlem in the 70s so she came up with the idea that maybe we should show up at the Apollo.”
The room where jazz legends were forged, from Aretha Franklin to Billie Holliday, witnessed a lively evening where a choir sang and danced songs from that time, including Curtis Mayfield’s “Move on Up,” which was played when Hilfiger and Zendaya together concluded their presentation amid applause.
“They always have music shows in there; fortunately, we did find a date. It’s like coming home, I love it,” said the designer, who was returning to his native city coinciding with the third anniversary of his TOMMYNOW catwalks and his “See Now, Buy Now” initiative.
“(The response has been) all very positive and that’s why we keep doing it,” Hilfiger said about these initiatives, with which he organizes super events in different cities – held outside the Fashion Week calendar – where everything showcased on the catwalk is instantly put for sale on the internet and in stores.
The TommyXZendaya collection recovered the “1970s glamour” with fabrics and shapes that are slightly familiar but modernized, such as the classic suit jacket and bell pants, checks, stripes, polka dots and animal prints, as well as shine, velvet and leather.
Among the guests who sat in the coveted front row – in which there was a strong presence of so-called “influencers” – were members of the cast of “Euphoria” – an HBO series featuring Zendaya – such as Barbie Ferreira, Sydney Sweeney and Hunter Schafer, who all grabbed eyeballs.
Near the Mexican singer Thalia, model Gigi Hadid, with whom Hilfiger has collaborated, and her sister Bella also garnered attention, sitting near an audience of unknown faces who secured tickets thanks to the social networks of the brand or Zendaya, who “has a great voice in the public” and a huge fan base.
Celebrities followed closely the steps of models that reached size 52, in some cases with grey hair, and who gave a breath of fresh air to the catwalk, smiling and even dancing among the restored cars from that era that were arranged on the runway.
Among the best-known faces were Winnie Harlow, who sported white beret and jacket and black high-top boots; Candice Swanepoel, with a silver halter neck jumpsuit; and Ashley Graham, who showcased her radiant pregnancy in a black satin dress.
Hilfiger emphasized that the models would be of multiple sizes and shapes, a trend that is increasingly catching on in the ever-changing fashion sector.
“I just think people are becoming more awake, more accepting of what is real and this is reality, we are very happy to be leading (in inclusiveness and body positivity),” Hilfiger stressed during his backstage conversation with EFE, not far from the group of models of different sizes, races and ages.