MADRID – Things haven’t been going too badly for Rosalia recently given she has just become the first Spanish singer to win an MTV Video Music Award, a far cry from her early years when she was rejected by judges on a talent show.
She was 15 when she appeared on stage for the talent show “Tu si que vales,” but she sang out of tune.
“I think you’ve got a lot of potential,” said Angel Llacer, one of the judges. “But you have yet to learn how to harness it.”
She’s harnessed it now.
At the VMA’s in New Jersey on Sunday evening, she walked away with two awards, the best Latin Video and best Choreography for her song “Con Altura,” a collaboration with Colombian artist J Balvin.
The choreography for the video was directed by Charm La’Donna.
The song’s music video which has notched up almost 800 million views on Youtube, shot to popularity in part thanks to Barack Obama, who featured it in his 44 summer hits.
The 25-year-old from Barcelona, northeast Spain, occupied the 31st place in that list.
Although her single “Malamente” solidly placed her claim to music fame in Spain, her second album “El Mal Querer” (2018), ensured her flamenco-pop style with more than a dash of reggaeton influence, would hit airwaves worldwide.
Her unique blend of genres has piqued the interest of musicologists and fans alike and her fashion choices have influenced her following.
At the 2019 VMAs, she took center stage with a diamond-studded black gown which she soon dropped to reveal a black, silver-lined corset.
In her day-to-day life, Rosalia has become known for her vibrant tracksuits and platform sneakers but performing to crowds that seem to be growing by the day she has taken on more extravagant costumes and displays.
Her outfit choices generate a huge buzz on Instagram. Not always positive, however – she recently met a backlash for posing with fur coats.
Flamenco or reggaeton, sweet or fierce, Rosalia has mastered the lot, from the soft performance of “Me quedo contigo” at this year’s Goya Awards to her collaboration with James Blake with “Barefoot in the park” to the upbeat “Yo x ti, tu yo” featuring Ozuna.