SHANGHAI – After breaking worldwide box office records, “Avengers: Endgame” has done the same in China and is now considered to be the most watched foreign film in the country’s history.
The Marvel Studios superhero flick earned 3.7 billion yuan ($560 million) at the box office between its premiere on the night of April 23 and May 3.
A factor in its success might be the fact that the past few weeks have seen several official holidays in the Asian nation.
The previous domestic box office record-holder was the 2017 Universal Pictures film “The Fate of the Furious” – the eighth installment in the “Fast and Furious” action and adventure franchise – which collected 2.6 billion yuan.
China is the second-largest movie market in the world, according to the country’s State Film Administration.
The total film revenue for 2018 increased by some 9 percent compared to the previous year, totaling around $8 billion.
Though Hollywood leads in China’s movie theaters when it comes to foreign films, domestic movies continue to be predominant: in 2018, 62 percent of the total box office revenue was drawn by Chinese films.
The success of “Avengers: Endgame” has also led to an increase in the sale of travel packages to the places were the film was shot, such as Edinburgh (Scotland, United Kingdom) and Atlanta (Georgia, United States), according to online travel agency Ctrip.
For instance, travel reservations from China to the Scottish capital – one of the movie’s main locations – had increased some 111 percent year-on-year by May 1, while reservations for trips to Atlanta, New York, Kathmandu and Johannesburg increased 103 percent, 98 percent, 66 percent and 52 percent year-on-year, respectively.