MIAMI – Reggaeton idol Nicky Jam told EFE that he does everything he can to remain “a normal guy,” even though currently he is filming the third part of the saga “Bad Boys” and is recording his second studio album.
“I do whatever it takes to continue being a normal guy,” he said during an interview in Miami, where he resides. “I don’t believe in the role of being an artist, a pop star, a rock star, I don’t take any of that seriously and I try to live my life simply.”
For Jam, that “normality” is one of the elements that has enabled him to become one of the most successful artists in Latino music in recent years.
This spring, the urban artist was nominated for 13 Billboard Latin Music Awards, which will be presented during a gala in Las Vegas on April 25, and on his agenda is the release of a second studio album and a role in the action movie “Bad Boys for Life,” starring Will Smith and Martin Lawrence.
He is also promoting “Te robare” (I’ll Steal You), his newly released song featuring Puerto Rican singer Ozuna, a tune he describes as “sexy reggaeton.”
“Nowadays, in urban music, there’s dance, there’s pop, guitars, many elements. This song is for (nightclubs) and that’s the essence of the genre,” he says.
The idea of inviting Ozuna came once the song was ready.
“His voice – which is high, compared to mine – gives (the song) the color we wanted. We immediately thought of him,” Jam said regarding his reunion with Ozuna, with whom he had collaborated before on remixes but never on new projects like “Te robare.”
The song is on the album “Intimo” (Intimate), which will be released this summer and will be promoted in North America as part of the tour he will start on April 11 taking him to 13 cities, including Chicago, Boston, Las Vegas, Los Angeles and Miami.
“I’m sharing the story of my life,” said the artist in reference to his Netflix original series “El Ganador” (The Winner). “And I want to continue telling who I am.”
Even so, unlike many artists, who use music to express their inner world, Nick Rivera Caminero – his real name – said his art is a service for his audience.
“I don’t write for me, I write for people because people are the ones who listen to my music and I know they enjoy it,” the songwriter says.
“Not all my songs are about things that happened to me, they’re about things that happen to the neighbor, or to the person over there. I like to cover all the bases (of the human experience),” he says, adding that it is essential to know the stories of others.
At 38, Jam, who was born in Boston to a Puerto Rican father and a Dominican mother but grew up in Puerto Rico, says he is at the peak of his career and at the best time of his life.
After taking part in “Bad Boys for Life,” which will hit theaters in January 2020, the reggaeton idol has discovered that acting “fascinates” him and he told EFE he is thinking about getting more experience in Hollywood.