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  HOME | Arts & Entertainment

Spain’s Madrid Fusion Breaks Records: 13,000 Visitors, 2,000 Participants

MADRID – Madrid Fusion, considered by many in the food and drinks industry as one of the world’s most influential gastronomic trade fairs, has closed its doors to this year’s event having broken attendance records, the organizers said in a statement on Thursday.

More than 13,000 visitors have attended workshops, contests, auctions, and tastings, while 122 speakers from 15 different countries have presented symposia that have been attended by 2,000 participants, a statement said.

“The focus of the world cuisine of the last three days has been in Madrid,” the statement said. “Ferran Adria opened the trade fair with the world exclusive of elBulli1846, his new project at Cala Montjoi.”

Also, 200 top end companies have exhibited their wares to an international clientele the organizers added.

Adria, owner of the world-renowned three Michelin starred elBulli, in Cala Montjoi (Catalonia) which has time and time again been cited as the world’s best restaurant, kicked-off Madrid Fusion by announcing the relaunch of his iconic former venue into an experimental food lab: elBulli1846.

On the second day, chef Angel Leon raised a lot of expectation with his “Live Salt” workshop: a method that instantly crystallizes salt while also providing a thermal reaction that allows cooking food without resorting to fire, a presentation that had many visitors comparing it to alchemy.

Day three was the turn of the new wave of women chefs currently revolutionizing the trade’s kitchens.

This year’s record number of 2,090 accredited delegates, represented a 10 percent increase over the previous year; the number of visitors grew to 13,122, and accredited press members rose to 843, the organizers said.

While the number of exhibitors remained the same as last year: 200, the statement said that number was the maximum this particular venue can admit.

Madrid Fusion 2019 also generated considerable interest online, with 318,840 page views in the course of its three days.

This year’s closing event was jointly hosted by Josep Roca, sommelier of the three Michelin star Celler de Can Roca (Girona), and Spanish guitarist Diego del Morao who successfully established a dialogue between sherry wine from Jerez and flamenco.

Madrid Fusion is already preparing an even more innovative 2020 including its Bogota Madrid Fusion first edition, scheduled Nov. 7-11 that will bring together 20 Latin American and European chefs and boasting its own trade show, business-networking, forums debates, and conferences, the organizers said.

 

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