NEW YORK – The cultural diversity of the Spanish fashion house Desigual dominated on Thursday, the first day of the New York Fashion Week, where dozens of major companies will reveal their 2018 Spring/Summer designs.
Desigual returned to New York with a collection greatly influenced by diverse cultures from around the world, under the unique touch of the brand’s new creative director, renowned graphic designer, illustrator and photographer Jean-Paul Goude.
Asia, and specifically Japan, gave inspirations for the Desigual presentation, in which about 40 dancers and a dozen models paraded the catwalk dancing to eclectic songs, dressed in colorful and original designs.
The inspirations for the collection, dubbed “Unexpected,” came from not only exotic jungles, but also urban and psychedelic ones, so the garments featured both colorful floral designs and jeans and cowboy jackets with striking details.
Kimono-style blouses and pants, and vaporous skirts with slits on the side, and above all, the classic sailors’ hats and shirts were also very present in Desigual’s show.
The distinct style of makeup and hairdressing of each model also stood out, ranging from floral arrangements that occupy the entire hair combined with makeup that resembles Japanese geisha, to wild golden dreadlocks, voluminous and sensual wavy manes, and large tulle headdresses.