BARCELONA – The Cosmobelleza international hairdressing, beauty and wellness trade show at the Gran Via de Fira convention center in Barcelona will close its doors on Monday after three days of welcoming industry professionals.
Representatives from 210 companies from 63 countries featured their products and services at the expo, where an estimated 90,000 visitors attended.
However, the beauty and hairdressing industries have suffered grievously from the economic crisis in Spain.
According to the data gathered by Cosmobelleza, the European Social Fund and Kantar Worldpanel market research company, the beauty industry continues to be negatively affected by the hurting economy, although there are signs of recovery.
Data shows that the decrease in consumption has stopped, and it is expected that the sector’s turnover will increase by 20 percent by 2020.
An estimated two thirds of the 45,000 hair salons and 37,000 beauty centers in Spain operate illegally, while altogether they employ 172,000 people.
About 2,000 beauty and personal care businesses disappeared last year in Spain in the face of franchise saturation, especially in the hairdressing sector, as clients have more confidence in chain stores that are better managed.
On average, Spaniards go to the hairdresser four times a year and spend about 30 euros, according to Cosmobelleza, while women go to the hairdresser more often and spend around 40 euros. At the same time, women in Catalonia spend 20 percent more than the Spanish average.