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  HOME | Business & Economy (Click here for more)

Hispanic Publishers to Meet in California to Promote Latino Media

WASHINGTON – The National Association of Hispanic Publications (NAHP) is inviting media consumers and producers to its Oct. 23-25 annual convention in San Jose, California, whose theme will be “The voice of our community through print and digital.”

The event will focus on how Hispanic media outlets can be economically viable while continuing “to provide quality news, entertainment and information for readers.”

“The NAHP Annual convention and Business Expo gathers industry, business and government leaders from the United States and Mexico to participate in educational forums that explore best practices, research findings, advertising innovations, online strategies, business development and ways to integrate new and social media,” the association said in a statement.

The Latino organization promises attendees an “interactive” experience and the chance to “connect, network and build positive relationships to better serve the Hispanic readership nationwide.”

As part of the program, the NAHP will announce the winners of the Jose Marti Awards, which honor industry professionals who excel at using writing and images “to reach, impact and motivate readers across the USA and beyond.”

“These awards honor the memory of Jose Marti, a tireless advocate who clearly saw the enormous power of print and honor those editors, publishers, photographers, designers and marketing professionals who continue to use the power of the written word,” the association said.

The NAHP says its mission is to promote “excellence, recognition and use of Hispanic publications” by providing access to professional development opportunities to better serve and empower the Hispanic communities.

Though an official list of attendees has yet to be released, prominent members of the Hispanic community, such as League of United Latin American Citizens National President Domingo Garcia and National Association of Latino Elected Officials CEO Arturo Vargas, are expected to be present.

Part of last year’s NAHP gathering in Las Vegas was dedicated to the digital development of Latin media and new advertising tools.

The 2018 convention was also marked by spirited speeches in defense of immigrants amid US President Donald Trump’s anti-immigrant rhetoric and policies.

Founded in 1982 to promote Spanish-language publications, the NAHP is an independent organization that represents media in 39 states, the District of Columbia and Puerto Rico with a combined daily circulation of more than 23 million.

Most of the 1,827 Spanish-language periodicals in the US were founded in the 1990s and their total daily circulation reached 42 million in 2017, according to the NAHP.

 

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