LAS VEGAS – One of the biggest car accessories show, SEMA, began on Tuesday in Las Vegas, highlighting a boom in the aftermarket accessories and services for personalizing vehicles.
The 51st edition of the SEMA (Specialty Equipment Market Association) show was held at the Las Vegas Convention Center, exhibiting a wide range of car accessories and running until Nov. 3.
According to the organizers, around 140,000 visitors were expected at the show this year – 25 percent of them from abroad – to see some 2,400 booths of various companies, showcasing items ranging from seat covers to the shiny alloy wheels worth millions of dollars.
More than 2,000 companies registered for the SEMA this year, featuring more than 3,000 new products in aftermarket automotive parts and accessories.
On Tuesday, Mopar, the Fiat Chrysler’s very own accessories brand, presented over 200 high-performance accessories and parts for the much-anticipated new Jeep Wrangler, its legendary all-terrain vehicle.
This was the unusual release of accessories before the actual vehicle, which will be officially introduced in late November at the Los Angeles Auto Show.
Mopar director, Pietro Gorlier, told EFE that the decision to launch the accessories before launching the car meant the increasing importance of the accessories market.
Gorlier said that personalization not only had a big economic impact on the automobile sector, but was also central to the history of the Jeep Wrangler.
He said 98 percent of all Wranglers were sold with at least one of their own accessories, a prove that personalizing the Wrangler was important for the clients.
South Korean carmaker Kia exhibited a special version of its sports car Stinger GT, specially designed for drifting, at the SEMA.
The company also unveiled a Stinger GT personalized with parts and accessories from the companies specializing in modifications, apart from a Stinger GT Wide Body, based on the GT cars in the 70s.
Chevrolet, a brand owned by General Motors, displayed two prototypes of its pickup truck Colorado, the ZR2 AEV and the ZR2 Race Development Truck.
Colorado ZR2 AEV comes with a 2.8 liter Duramax turbo-diesel engine.
ZR2 Race Development Truck is based on the ZR2 series trucks, equipped with the shock absorbers for the high-speed, all-terrain use.
Ford showcased a turbo-charging kit, designed for the 5.0 liter engine of its Mustang GT V that comes with the 700 horsepower.
The kit can also be installed in the F-150 2018 pickup truck.