By Amaya Quincoces Riesco
MADRID – Fashion models that emerge from clothing labels and inform customers about an article’s fabric, vehicles in a print ad that drive around and open their doors, characters in a book that smile at the reader: all of this is already possible with Google Glass, which could hit the market in 2014.
Murcia, Spain-based Droiders, the company behind the application that enabled the first live streaming of a surgery using Google Glass and performed by a Spanish physician, Dr. Pedro Guillen, has announced the development of Empowar, the world’s first augmented-reality application for the hi-tech headset.
One of the individuals responsible for this application, Ignacio Navarro, told EFEfuturo that the inclusion of this software in the Google Glass device provides access to a broad range of functionalities that will make a three-dimensional reality available to any user.
The application is ideal for visualizing images in three dimensions and interacting with them in various fields, including art, education, advertising, marketing and commerce, Navarro said.
He added that Empowar already is showing that it can be used successfully, for example allowing students to view images from their textbooks in motion and in three dimensions.
It also allows users to walk visually through a natural park and enjoy its flora and fauna from different angles of vision, as well as enable people to view videos or images of singers while listening to their music.
In the advertising field, companies will be able to offer their customers the ability to view their products in motion and even interact with them.
According to Navarro, the ability to augment images with computer-generated elements was already possible through smartphone cameras, but using Empowar with Google Glass makes for a much more comfortable experience for the user.
The headset, to which only a few developers have access for the purpose of creating applications, provides the user the added benefit of being very lightweight and perfectly adapted to a person’s physical features.
Google Glass is equipped with a camera, GPS, Bluetooth, a microphone and a small visor that allows the user to view a display as well as capture images and record videos using voice commands. EFE