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  HOME | Latin America (Click here for more)

Spotify Targets Latin America for Expansion

SEVILLE, Spain – Sweden’s Spotify, a music streaming service that gives users access to millions of songs, is looking at expanding across the Americas, the company’s managing director in Spain, Javier Gayoso, said.

Spotify already operates in the United States and will soon launch in Mexico, the executive said.

Gayoso, who participated in a conference on digital marketing and e-commerce in the southern Spanish city of Seville, told Efe that the company’s goal was to “grow, grow and grow.”

Spotify has more than 24 million users in about 20 countries, with pay service operating in six countries.

The company’s goal is to expand its operations around the world, “covering the map in green,” Spotify’s official color, the executive said.

Spotify expects to be operating in Mexico before the summer and the company is hiring personnel for the launch, with nearly the entire staff already on the payroll, Gayuso said. EFE


 

 

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