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  HOME | Mexico

Mexican Presidential Candidate Changes Campaign Strategy

MEXICO CITY – National Action Party, or PAN, presidential candidate Josefina Vazquez Mota has changed her campaign strategy, is overhauling her campaign team and is targeting undecided voters.

Vazquez Mota, who is running second in the surveys ahead of the July 1 elections with 28 percent support among likely voters, according to poll results published in the Milenio newspaper, well behind frontrunner Enrique Peña Nieto, who is drawing 52 percent support, said Monday she was convinced that “victory is possible” and that she is going to achieve it.

“These days I have looked into the eyes and clasped the hands of thousands of Mexicans who believe in us. I am strong and we are the best choice for Mexico,” Vazquez Mota said in a statement read at her Mexico City campaign headquarters, after which she would not take any questions.

Vazquez Mota said that after a “comprehensive evaluation” of a campaign plagued with mistakes, she revamped her team to include ex-presidential spokesman Maximiliano Cortazar, President Felipe Calderon’s sister Luisa Maria, her brother-in-law Juan Ignacio Zavala and former PAN chairman German Martinez, among others.

About 20 PAN leaders and former direct collaborators of Calderon stood by her as she announced her new team and presented the new image on her campaign bus, where besides her usual slogan of “Diferente” there was a new one: “La Jefa” (The Leader).

Vazquez Mota blamed the setbacks suffered in several campaign events on the fact that her team had had “less time” to prepare than the others, since PAN was the only party that held primary elections to finally erase its “internal conflicts.”

The priority target going forward will be “undecided voters, close to a third of the electorate, many of them young people,” the candidate said.

The planks in her campaign platform will be “education, the security that will bring peace, and boosting the internal economy,” Vazquez Mota said.

The chief concern of Mexican families “is without doubt their safety,” and what most offends them are “impunity and corruption,” she said.

“I will not do deals with criminals, but by the same token and with equal force I say it is time for a different strategy,” Vazquez Mota said.

The conservative candidate announced that soon after the end of the campaign, scheduled for June 27, she will ask the Federal Electoral Institute, or IFE, for a debate among the presidential candidates who are leading in the race. EFE
 

 

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