LIMA – The Peru Service Summit is not only the showcase for Peruvian service exports, but has established itself as “the sector’s main business platform in Latin America,” the head of the Andean nation’s export and tourism promotion agency told EFE on Friday.
This year’s edition of the summit has been yet another “successful experience,” PROMPERU president Luis Torres said.
The nearly 300 Peruvian and foreign business people gathered in Lima since Monday for the 2019 event sealed agreements valued at roughly $160 million, beating the record of $151 million set last year.
Torres said that while tourism accounts for most of Peru’s $7.5 billion a year in service sector exports, “some $800 million corresponds to business services and that is because of the incorporation of technology in Peru.”
“There is added value here, a transformation of technology by talented young Peruvians who have a global vision and provide solutions for various aspects of this new era, where communications technology, the fourth industrial revolution and the circular economy will be very present,” he said.
Digital marketing, 3D animation and editorial services were among the industries that attracted the most interest during the just-concluded 2019 Peru Service Summit, Torres noted.
“Peru is recognized in very-niche areas of software. We are strong in mining development and provision for mining, and also in systems for environmental matters,” he added.
Those sectors contribute a uniquely Peruvian vision that is being well received by international clients, fueling hopes that they can equal the scope and impact of Peru’s flagship products, such as gastronomy.
To continue promoting these exports, Torres said, Peru will seek to implant this “new paradigm” in the culture of Peruvian exporters, preparing firms to adapt “in identifying problems and solutions” to “increase the value of their products for customers.”
During the summit, PROMPERU recognized Peru’s outstanding service exporters, including Konecta, Mine Sense, Segundo Muelle and Dynamicall.
The firms received their awards from Peruvian Trade Minister Edgar Vasquez, who praised them for resourcefulness, innovation and their willingness to take risks.
“It is simply a reality, we have a world of opportunities to seize,” the minister said.
Violeta Orozco, Konecta’s Peru country manager, told EFE that the three keys to success at the global level in services are innovation, attention to the customer and looking after employees.
“We have developed our own systems, software that is really specialized for the client so that they in turn can provide services,” she said.
“We become strategic allies in their processes, and we accompany them in their own processes of internationalization. You must also design innovative strategies so your own employees remain with the company,” Orozco said.