HONG KONG – Peru has been chosen as the partner country in the ongoing 21st Asia Fruit Logistica in Hong Kong, the biggest fresh fruits and vegetables exhibition in the country and the main entry point for exports of the sector to enter the Chinese and Asian markets.
Peru has a sizable presence at the exhibition with 24 companies and 250 professionals of the horticulture sector attending the event, along with the director of Peru’s commission for promoting exports and tourism (PROMPERU), Mario Ocharan.
“The initial expectations of the 24 Peruvian companies represented here have been exceeded, despite the problems Hong Kong is facing currently,” Ocharan told EFE, referring to the wave of protests which have rocked Hong Kong for the last three months.
PROMPERU had initially projected the signing of contracts worth $180 million for the next 12 months.
As the official partner at the expo, Peru and its delegation have enjoyed better visibility and access at the fair, which kicked off on Wednesday and is set to end on Friday.
The inauguration ceremony of the expo was attended by Peru’s Ambassador to China Luis Quesada, executive director of the Association of Agricultural Producers of Peru Gabriel Amaro, director of Peru’s commercial office in Hong Kong Eric Aponte, and the head of investment promotion at Invest Hong Kong, Charles Ng.
Peru’s agricultural exports to Asia stood at $617 million in 2018, a 22 percent increase year-on-year.
Agro-exports are the second biggest source of foreign currency generation for the Latin American nation, and China, South Korea and Hong Kong are its biggest markets in Asia
Peru, along with Mexico and Chile, has been among the fastest growing exporters of fresh farm produce to Asia in the last decade.
“We are sweeping the market. Peru is the second biggest exporter of avocado and blueberries in the world and the third biggest exporter of grapes,” Ocharan told EFE.
He emphasized that Peru’s horticultural products were characterized by a high concentration of nutrients and anti-oxidants, a result of the country’s geographical location and climate.
The PROMPERU official also highlighted Hong Kong’s importance as a logistics hub and an access point to mainland China.
Peru has been exporting a wide range of agro-products to Asia under the brand Super Foods Peru, which allows the Latin American country to enter a relatively unfamiliar market for its fruits and vegetables, especially for indigenous varieties little known in Asia.
The Super Foods Peru campaign is also set to carry out other promotional activities in China this year, such as participating in the China International Import Exposition in Shanghai and the China Fisheries and Seafood Expo, in Qingdao, in the next few months.
More than 800 exhibitors and 13,500 professionals from 46 countries are taking part in the Asia fruit Logistica 2019 in Hong Kong.