BOGOTA – Sannus Food said on Monday that it started selling Beyond Meat’s plant-based burgers in Colombia.
“This is an imported plant-based product, a habit that’s catching on in Colombia, so our job initially is to educate consumers and explain the benefits of these food innovations,” Sannus Food general manager Sebastian Cotes told EFE.
El Segundo, California-based Beyond Meat, Inc., which was founded in 2009 and completed an initial public offering (IPO) of its stock in May, has been a Wall Street darling this year.
Beyond Meat, the first alternative meat company to do an IPO, began looking to enter foreign markets in 2017 and Sannus Food contacted the company in January of last year in a bid to introduce the plant-based burgers to consumers in the South American country.
The company’s products have a texture similar to real meat, making them an attractive option for consumers looking for healthier foods.
Beyond Meat’s burgers are made from pea protein isolate, expeller-pressed canola oil and coconut oil, among other ingredients.
Some restaurants in big US cities and airports are now offering meat alternatives, such as Beyond Meat’s burgers.
“We realized that Colombia has a very big opportunity and a big challenge in terms of food innovation,” Cotes said.
The Sannus Food executive said “we’re going to start selling the hamburgers in this country with a surprise for diners in that they offer a sensory experience that makes them feel, look, smell and taste much like beef and has 20 grams of protein, and five grams of carbohydrates.”