MONTEVIDEO – Environmental consultant Hector Ventimiglia said on Wednesday that new tourism enterprises in Uruguay should “board the sustainability train.”
“If an enterprise doesn’t adhere to the principles of sustainability, it will struggle to maintain itself over time, because the market demands it. Boarding the sustainability train is the tool to ensure the future of the enterprise,” he said at a forum in Montevideo.
Ventimiglia, the founder and head of the firm Greentech, said that sustainable tourism is now the “paradigm that governs” the industry.
He cited data showing that the percentage of tourists defining themselves as “eco-tourists” more than tripled between 2010 and 2016, from 7 percent to 25 percent.
“That demonstrates that the demand from the client in the matter of sustainability will increase,” Ventimiglia said.
More broadly, he said that tourism must turn away from the production-consumption model, with its focus on the present, to avoid exhausting resources.