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  HOME | Business & Economy (Click here for more)

Pullmantur Cruises to Focus Marketing Strategy on Latin America, Spanish Markets

CARTAGENA, Colombia – The president and CEO of Madrid-based Pullmantur Cruises, Richard J. Vogel, said on Sunday that, after the number of its passengers doubled in the region last year, the company will focus its efforts on Latin America and Spain.

“We are working on the consolidation of the market space we have gained in the region,” Vogel said, adding that Colombia is a major focal point in the company’s marketing strategy, as it contains Latin America’s largest port and its largest market.

During a visit to Cartagena’s cruise port, Vogel told EFE that the number of passengers boarding in Colombia went from 20,000 in 2016 to 40,000 in 2017, adding that 40 percent of its worldwide total of 400,000 passengers came from Latin America, while another 40 percent hailed from Spain and Portugal and the rest came from countries such as Germany, the UK, Turkey, the Netherlands and France.

“Colombia is the South American country where we have the most customers, trailed by Brazil and Argentina,” he said.

Pullmantur is Cartagena’s leading cruise line, with 54 dockings per year representing 23.5 percent of the port’s total activity during the season.

According to Vogel, the company’s growth in the Argentine, Bolivian and Peruvian markets encouraged the firm’s board to “invest a lot of money in marketing for Latin America at large,” adding that plans for “themed cruises” are on the horizon.

Though there are currently no plans to expand the fleet, Vogel said that in two years’ time the company may consider renewing part of its assets, which include cruise ships manufactured by Monarch, Zenith, Horizon and Sovereign.

 

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