MONTEVIDEO – The second edition of Moda Latinoamericana (MOLA), a sustainable fashion festival taking place May 22-27 in the Uruguayan capital, will revolve around the concepts of water and heritage, organizers said on Thursday.
“That is why we chose Ciudad Vieja to host the event,” MOLA director Valentina Suarez said of Montevideo’s historic district. “It is surrounded by water and has an incredible heritage value.”
The Colombian-born Uruguayan resident said that this year the event – the aim of which is raising sustainable fashion awareness – will be hosted at four venues and will feature conferences by three world-famous fashion personalities.
Among the speakers will be Eduardo Iracheta, human rights analyst at Bilbao International Art and Fashion (BIAAF) and MOLA ambassador in Spain, who will discuss the importance of water.
Giusy Bettoni, manager of Milan-based CLASS (Creativity Lifestyle and Sustainable Synergy) – an “intelligent textiles” hub – will also be participating, as well as Evelyn Mora, the Finnish founder of the first 100 percent sustainable fashion week in Helsinki, Suarez said, adding that the latter will be the festival’s “icing on the cake.”
Suarez also said that admittance to the sustainable fashion festival will be free of charge and anyone will be able to participate in and mingle at the exhibition at the close of the event.