SANTIAGO – Chile and Argentina have successfully completed a project to jointly promote Tierra del Fuego’s attractions on the international tourism market, organizers told EFE on Monday.
AdventureWeek, which brought together 22 tour operators, travel agents and travel reporters from nine countries last week, “has allowed us to better showcase our territory,” Lorena Araya, head of the tourism office in Chile’s Magallanes region, said.
“This binational project on Tierra del Fuego was a dream for us. Selling it jointly with Argentina has been a huge challenge, a cooperative venture that will let us give this territory greater international visibility,” Araya said.
The participants – 10 travel agents, six tour operators and six travel reporters from four continents – visited the most outstanding attractions in Tierra del Fuego, a territory shared by Chile and Argentina in extreme southern South America separated from the continent by the Strait of Magellan.
AdventureWeek also allowed local business owners to meet foreign tour operators and show them their products and services, Araya said.
“Tierra del Fuego offers many interesting attractions. The city of Porvenir, with its Selknam plaza, which takes you back to the original people who lived there, the anthropology museum, the king penguin colony, which is there year-round and is a great attraction,” Araya, who works for the National Tourism Service (Sernatur), said.
Visitors can enjoy hiking, wildlife viewing and other outdoor activities in the region.
“We have many activities in nature, there are lots of services to be developed, and we’re sure that this project will allow us to expand demand and attract many more tourists to enjoy these attractions,” Araya said.