MONTEVIDEO – The 3rd Este Arte fair opened Wednesday in the Uruguayan resort of Punta del Este, aiming to become a hub for contemporary art in the Southern Cone, creator and curator Laura Bardier told EFE.
“My medium- and long-term goal is to build Este Arte into a benchmark for contemporary art in the region. It’s not about large quantities but instead about quality,” Bardier said.
The fair seeks to “create projects that will have nothing to envy Paris, New York or Arte BA (in Buenos Aires),” Bardier said.
The fair will open its doors for VIPs on Wednesday at the new Punta del Este Convention Center.
Starting on Thursday, the general public will be able to view more than 100 works of art from the 20 international galleries exhibiting at Este Arte until Jan. 14.
As in previous years, 40 percent of exhibitors are Latin American artists and the rest are from all over the world, an arrangement that Bardier said provides a project “at human scale but with quality, international but with local roots,” and, above all, distinct in its location.
“It’s not the same having a fair in Punta del Este as having a fair in New York, right?” she said.
Visitors will be able to appreciate collections selected by gallery experts at Carroll Fletcher and Bartha Contemporary in London, Reginart Collections in Geneva, Switzerland, and Argentina’s Pabellon 4.