MEXICO CITY - The daughter of notorious Mexican drug lord Joaquin 'El Chapo' Guzman has intellectual property rights over her father's pseudonym until 2020, according to the Mexican Institute of Industrial Property (IMPI) and the Global Brand Database.
Alejandrina Gisselle Guzman Salazar, daughter of the Sinaloa Cartel leader, can use the name 'El Chapo' in a number of sectors regulated by the International Classification of Goods and Services for trademark registration.
Marketable product categories for which she can use the name 'El Chapo' include insurance, real estate affairs, precious metals, leather and faux-leather, and toys, among others.
Her mother and first wife of the drug lord, Maria Alejandrina Salazar Hernandez, also tried to get in on the action by registering the trademark 'El Chapito Guzman', 'El Chapito' and 'Don Chapo Guzman' under a sector that relates to alcoholic beverages.
But the IMPI refused, explaining that the names are 'contrary to morals and good customs and public order' because of obvious links to Guzman.
Jose Antonio Jimenez Magaña, who provides legal representation to the two women, argued that the names are commonly used and have no connection with Guzman.
The IMPI, however, said the combination of names 'follows the idea of a particular person'.
Salazar and Hernandez aren't the only ones who have tried to market the 'El Chapo' brand.
Guzman's current wife, Emma Coronel Aispuro, tried unsuccessfully to register the name 'Joaquín Archivaldo Guzman Loera El Chapo Guzman', and two people without links to the family have attempted to register trademarks seemingly linked to the cartel leader for sectors including clothing and scientific instruments.