BEIJING – A lawyer in China has sued Apple for misleading advertising in a court in Canton, after he bought an iPhone 6s and discovered it has nothing new, contrary to the company’s claims.
He Ganlin, a resident of the southern Canton province, is demanding damages of $3,138 from Apple, three times what he paid for the iPhone 6s ($1,075), official news agency Xinhua reported Friday.
He said he decided to buy the phone after seeing Apple’s ad which said with the iPhone 6s “the only thing that’s changed is everything.”
But, according to the lawyer, “the 6s is almost identical in appearance (to the previous model, iPhone 6) and even the functionality hasn’t changed much.”
He also argues the words “only” and “everything” violate the new Chinese Advertising Law that forbids the use of absolute terms such as “best” or “perfect.”
Apple is yet to respond to the lawsuit.
China is one of Apple’s most important markets, where every product is generally received with much expectation even though products usually arrive much later in the country.