BOGOTA – Colombian travel booking Web site Viajala hit the mark of 150,000 users in only eight months of operations in neighboring Peru.
“We are targeting a market of online travel sales in Peru that represented $318 million in 2013,” Catalina Jaramillo, co-founder of Viajala, said in a statement. “This figure is expected to reach $570 million in 2016. The Peruvian market shows the biggest growth in Latin America.”
Viajala, with operations in Colombia, Peru, Chile and Mexico, works as a search engine, tracking tens of locations in real time to help the user find the best prices on airline tickets, hotel rooms or other travel services without charging a commission, the statement said.
“Ours is Latin America’s most complete inventory, with 595,000 hotels, local travel agencies such as Costamar, and regional airlines such as Star Peru, which complement the traditional offers,” Jaramillo said. “These integrations bring closer the goal of offering the best travel prices in the market.”
Viajala earns money by referring traffic to airlines or travel agencies.
The company was part of Wayra, a business accelerator operated by Spain’s Telefonica.
Last year, Viajala was one of six Colombian firms to reach the semifinals of MassChallenge, considered the World Cup of startups, which annually attracts some 2,500 entrants.