SAO PAULO – Brazil’s government pledged at Thursday’s inauguration of the Sao Paulo International Motor Show to provide incentives for manufacturers of hybrid and electric vehicles and spur economic growth to sustain auto production.
Vehicle production and its impact on urban mobility was an issue addressed by authorities and auto-sector executives on the first day of the gathering in Sao Paulo, whose mayor, Fernando Haddad, has embarked on a veritable crusade to establish designated bicycle and bus lanes.
The event also kicked off with a promise from Development, Industry and Foreign Trade Minister Mauro Borges that economic growth will resume in 2015, coinciding with the start of President Dilma Rousseff’s second term.
Brazil, the world’s fifth-largest auto market and seventh-biggest vehicle manufacturer, must map out two objectives in the area of car manufacturing: safety and energy efficiency, Borges said.
“We have to work to stimulate the technology chain. President Dilma (Rousseff’s) government will work to encourage hybrid and electric automobiles,” he said.
In that regard, Borges said that after a disappointing 2014 for the automotive industry Brazil will make some adjustments in the economic area and resume “solid growth,” which is “essential for vehicle manufacturing.”
The start of the Sao Paulo International Motor Show, which will run through Nov. 9 and is expected to attract some 800,000 people, was interrupted by a Greenpeace protester who held up a banner reading “No More Deceit. Efficient Cars Now!”